Bringing the Magic of GIFs to AR

Tenor
Tenor
Published in
2 min readSep 7, 2017

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Today, Tenor is announcing its new SDK for Unity, the first to let developers integrate GIFs into augmented reality apps and games. With Tenor’s SDK, ARKit developers can easily add Tenor GIFs to AR experiences, helping people personally express themselves in this immersive new world.

Tenor aims to give everyone the power to visually share their thoughts and feelings in digital environments. People use Tenor hundreds of millions of times per day to express themselves with GIFs — primarily in mobile messaging apps. AR is a new paradigm for creative expression and communication; Tenor’s new SDK aims to empower developers to extend the magic of GIFs beyond traditional messaging and into new AR environments.

There are countless possibilities for GIFs in AR. Imagine wearing a GIF of your mood or favorite actor on your t-shirt, tossing life-size GIFs across the table with your friends, wrapping GIFs around physical objects (e.g.: cars, furniture, walls and light poles), or adding GIF reactions to locations or information — like the dishes on the menu of your favorite restaurant.

To spark creativity and to inspire the developer community, we collaborated with Dift, a digital studio known for their viral AR demos, to imagine what messaging might look like using Tenor’s ARKit API in this concept video:

Developers interested in downloading this free SDK can do so here.

More than 250 million people each month use Tenor to add tone to their mobile messaging conversations by adding GIFs that visually communicate their thoughts and feelings — better than words ever could. We process more than 250M mobile search requests daily and have used this data to build the Tenor Emotional Graph, which powers our GIF Keyboard app and GIF sharing for partners including Apple iMessage, Facebook Messenger, WhatsApp, Twitter, Google Gboard, Kik, LinkedIn, TouchPal and others. Learn more about becoming a Tenor GIF API partner here.

Love a good GIF? Dig data insights? Follow Tenor on Twitter & Facebook

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