President Trump’s First 60 Days in GIFs is an Emotional Rollercoaster

Tenor
Tenor
Published in
2 min readMar 17, 2017

--

About 60 days into the Trump Administration, and it’s certainly been interesting. We at Tenor keep our finger on the pulse of how people express themselves in mobile messages using GIFs — and it’s clear that emotions have been running hot since January 20th.

A snapshot of surging Tenor GIF searches tied to the non-stop political news cycle:

January 20: Inauguration

Tenor searches for Nervous spike 262%.

January 21: Women’s March

Tenor searches for Women jump 165%.

February 4: SNL Spicey Spoof

Tenor searches for LOL surge 294%.

February 8: Nordstrom Tweetstorm

Tenor searches for Ivanka jump 121%.

February 14: Valentine’s Day

Tenor searches for Trump Draws jump 90%.

February 28: Congressional Address

Tenor searches for Confused jump 82%.

March 4: Wiretap Accusation

Tenor searches for Facepalm spike 225%.

More than 200 million people each month use Tenor to add tone to their mobile messaging conversations by adding GIFs that visually communicate their thoughts and feelings — better than words ever could. We process more than 200M mobile search requests daily and have used this data to build the Tenor Emotional Graph, which powers our GIF Keyboard app and GIF sharing for partners including Apple iMessage, Facebook Messenger, WhatsApp, Twitter, Google Gboard, Kik, LinkedIn, TouchPal and others. Learn more about becoming a Tenor GIF API partner here.

Love a good GIF? Dig data insights? Follow Tenor on Twitter & Facebook

Tenor Blog © 2018

Originally published at tenor.com on March 17, 2017.

--

--