Learn how brands can capture consumer attention
Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings in these popular apps. Thirty years after its creation, the GIF is exploding as a primary way people communicate on mobile — and as a valuable marketing medium for content creators and brand advertisers.
Check out Tenor’s Advertising Week 2017 session for a thought-provoking conversation on the power of visual expression — including data insights from the Tenor Emotional Graph and real-world expertise from top marketers activating consumer engagement using GIFs.
Speakers include Tenor’s Chief Business Officer, Jason Krebs, and Head of Sales, Mike Saperstein, in conversation with executives from Twitch, Spark Foundry, Universal McCann, Mindshare and Viacom.
More than 200 million people each month use Tenor to add tone to their mobile messaging conversations by adding GIFs that visually communicate their thoughts and feelings — better than words ever could. We process more than 200M mobile search requests daily and have used this data to build the Tenor Emotional Graph, which powers our GIF Keyboard app and GIF sharing for partners including Apple iMessage, Facebook Messenger, WhatsApp, Twitter, Google Gboard, Kik, LinkedIn, TouchPal and others. Learn more about becoming a Tenor GIF API partner here.
Originally published at tenor.com on September 26, 2017.
